At 99 for 1, we realize that every human we meet has a story worth hearing. It does not matter if they live in Hollywood, California, or on the streets of New York City, they have value. We hope to change homelessness in the world, by changing the way the world sees the homeless. We want to champion the heroes who provide essential resources and care to those living on the streets, and to encourage those who care for loved ones who may be lost in addiction. We understand that every lost person is worth searching for and hope to inspire those who may be tempted to give up. 99 for 1, entails leaving the comfort and safety of our current world (the 99), to put ourselves in harm's way if need be, to rescue those who are lost (the 1). Every individual matters and has purpose and value, no matter how far they have drifted from life's path.